This Privacy Policy is provided to you by MadRabbit ("MadRabbit" or "we", "us", "our"), and is registered under Redster Commerce Private Limited, Old Number 74, New Number 129, 3rd Floor, Triplicane High Road, Triplicane, Chennai, Tamil Nadu 600005, India

Types of personal data and how we use your personal data

  • Purchases - Your contact details, such as your name, e-mail address, company name (if provided), physical address (if provided), your delivery information, such as delivery address, if different from physical address, phone number (if provided), IP address and language. · Your order / purchase information, such as product name, quantity, stock keeping unit no. and product serial no., quantity, date of purchase, preferred store and dealer information. · Your payment information, such as credit card or similar payment information (we are using a third party supplier). Why and how we use your personal data: · We handle your purchase orders, complete purchase transactions, to ensure delivery of purchased product(s), possible returns, and to be able to get in contact with you in case of technical issues with the products and to give technical support within the warranty period. We keep the information about your preferred store, to enable the preferred store to be the main responsible for services and repairs of your products, providing operational help, or acting as a main point of contact for your questions. · Our processing is necessary for the performance of a contract, to which you are a party (the purchase).
  • Abandoned Cart - If you have placed items in your shopping cart but have not checked out these items, we may send you abandoned cart emails informing you that the items are still for purchase. Why and how we use your personal data: · We handle the data about the items placed in your cart to inform you that the items are still for purchase and your email address. In addition, please check our Cookie policy if you have given consent to cookies. · This processing is processed based on our legitimate interest as a business.
  • Account - Login credentials, and email address, if you create a MadRabbit account on our webpage or in the apps. Also, other contact details, birthday and gender, if you choose to provide that to us.
  • Improvement of services and products - · Information from your use of the website and apps; IP address, tracking, and . · The information you provide to us when receiving customer service/technical support or participating in customer satisfaction surveys. · Information from your use of the products. Why and how we use your personal data: · We analyze data on an aggregated level to gain insights in customer preferences and to improve the overall experience of the services, expectations and trends etc. In addition, we conduct analytics and statistics on an aggregated level on use type, date and frequency of MadRabbit products to learn how our products are used, to improve the quality of our products and to develop new ones. · We may contact you through email and request your participation in a customer satisfaction survey. · The personal data above is processed based on our legitimate interest as a business.
  • Cookies - types of personal data: · IP address, emails, tracking/protocol data, shopping cart details you have not checked out. Why and how we use your personal data: · Your behavior information is collected via use of cookies and similar technologies like pixels, email addresses, tags and other identifiers in order to remember your preferences, to understand how our websites and app(s) are used and to customize our marketing offerings.

Retention of your personal information

We keep your information for no longer than necessary for the purposes for which it is collected. The length of time for which we retain information depends on the purposes for which we collect and use it. Relevant personal information will be deleted after expiry of the below-mentioned periods, unless such data legitimately can be kept and processed for other processing purposes, which we have legal basis for.

  • Purchases
  • Abandoned Cart
  • Account
  • Improvement/Customer Service
  • Customer Experience
  • Cookies
  • Visitors